WHATEVER IT TAKES
We all will do “whatever it takes” when it comes to building a successful business. To achieve this we need to be in the frame of mind to put out good energy and to push ourselves to do that extra bit to get a good result.
Where do you get your inspiration from?
What can you do to constantly be reminded to be in the mindset to inspire and improve yourself? Not just others YOU.
You can’t get blood our of a stone when you are exhausted or negative so look for ways to keep yourself heading in the right direction and consistently living with good energy so you can pass it on to your clients, staff and those around you.
Be sure to watch my Facebook videos and as you are on my data base you also receive an email video twice a month. These will help to keep you motivated and give you fresh new ideas.
Set yourself clear goals.
Have a reward for yourself (the salon owner) at the end of each week/month for achieving. Make it something you want or deserve.
Read or listen to one inspiring thing each week/day or whatever you need. This does not need to take too much time.
Make a choice to live your life surrounded by positive people. Yes it is a choice. Get rid of the negative Nellies or negative Normans.
THE YEAR OF RETENTION OF CLIENTS AND RETENTION OF YOUR TEAM
When I first started to look closely at the results from salons on client retention this is what was common to see for a salon result.
Good high service salons had a 75% client retention rate.
Now, for the majority of salons that fit into this category, I see it at 85%.
This is a massive increase in client retention. Why, is the big question? I believe this is the result of many salon owners having good focus and checking to see where each team member in their salon is achieving and then talking to each one about what they can do to have more clients coming back to them. It is about caring personal service.
If this is not a focus in your salon you will need lots more new clients, as you will be losing more than you need to.
WEB SITE REVIEW
A good thing to do in the early part of the New Year is a web site review. This is about pulling your web site apart (figuratively speaking) and looking at what you need to change. Try to see it as a first time visitor might see it.
· Suggest changes to individual pages
· Suggest changes to images
· New pages to be added
· Check your key search words and update
· Delete anything tired and old
· When did you change your banner last?
· Check your profile on your google search
· Are you getting enough reviews and are they quality?
· Dig deep. I am sure you can add more points
FOLLOW ME ON PINTEREST
I love spending time adding to my Pinterest page and I think you would find some great quotes and ideas there. I would love you to follow me on Faye Murray. These are all the special messages that I really enjoy. They are great to use for team inspirational messages at your team meeting, your staff Facebook page and just to feel good.
DOES YOUR STOCK MOVE OR JUST LOOK GOOD?
What moves and what doesn’t? Often if you ask a team member “How much of xyz product do you think you sell?” They say “That’s really popular. I sell heaps.”
Then when you take the time to check (providing you have a system to do so) you find you carry a shelf level of 12 but you have only sold 3 in the last three months.
I suggest that four times a year you review your stock levels to make sure:
You are not carrying too much stock
You are carrying enough of the good sellers
You delete stock that does not move
You re-educate the team about products that they don’t recommend but should
If you check your product sales for a twelve week period and you find a surprise (as in low sales of a particular product) don’t just ignore the opportunity. Do some training on why and how you should recommend the various products that are slow movers. Re-create the knowledge and awareness.
If you carry make up or other sundry items look at just how much you are carrying and how much you are turning over. Is it a good return on your investment?
Hairdressers check what you are using from your trolley and match against sales. If you are using it in salon it should be recommended for use between salon visits.
Look at your professional stock. Again delete slow products and maybe increase those you often find you are sometimes short of. Commit to the amount of stock you want to consistently hold and each month check you are on track.
You need to make your team aware of the importance of this area of the business. Stock is your second biggest expense after wages. You need to manage it.
If I gave you $10,000 or $20,000 in cash and asked you to look after it, you would be very careful and would certainly be very aware. Most salons carry this amount in product value and sometimes more. Take time to manage it so you are getting the return you need. It won’t happen unless you drive this key area of your business.
MARCH/ APRIL PUBLIC HOLIDAYS
Public holidays are nearly upon us. If you have not done some planning of March/ April rosters I suggest you take a look. Please check your understanding how Fair Work applies to RDO’s. Ignorance is not regarded as an excuse, so please make contact with Fair Work or your relevant association and get accurate information on this. If the advice you are given is not clear, be sure to ask more questions. If you are an AHC member and unsure please ask on the AHC sharing Facebook page.
The holidays this year are:-
Friday 30th March – Good Friday
Saturday 31st March – (Except WA & TAS)
Monday 2nd April – Easter Monday
Wednesday 25th April – Anzac Day
DO YOU HAVE STAFF WHO ARE TIME WASTERS?
Time is one of the most valuable things we have. No one seems to have enough of it and we hate people who waste ours. Think about how you feel when you have to wait in line, particularly unnecessarily. Think about how you feel when a doctor keeps you waiting. Think about how you feel when someone keeps you waiting whilst they have a chat to someone. By now you should be just a bit angry.
Talk to your salon team about what they can do to add value to a client’s service, by taking the expected time but not longer and mistakenly seeing this as good service. We are all time poor.