Black Friday is the only day of the year that I suggest you do a discount promotion. This year it falls on Friday 24th November. My suggestion is to promote on the Thursday not the Friday. You will receive dozens of emails and messages sent to from midnight on Thursday for Friday. So, get in early and avoid the rush.
- Keep it really simple.
- Get some black balloons outside or in your reception area and promote 20% off your products for one day only.
- Maybe do a one-day gift voucher sale with a special value add? (ask me re this for some guidance)
- Promote on social media and in salon.
- A great opportunity to introduce your clients who don’t use your beautiful products to buy from you.
- Use your online shop to promote gift vouchers with a reason to buy on Black Friday.