I am really big on looking at any information that allows you to access your marketing and how it is working. Recently I found a report that I did not know existed that relates to how my clients view the Business Tips that I send out to you each month. Your newsletters might be also interesting to look at.
The report shows that
- 34.36% view via iPhone
- 20.37% view via iPads
- 14.2% view on a computer
In my case 26.4% did not open my Business Tips for the period I reviewed. I know it does not add up to 100% but the other little bits were not relevant.
Because I sit at a computer most of the day, I personally look at a lot of information on my computer but I am in the minority. A lot to be said for making sure your website and messages are all smart phone friendly. This needs to go onto your to do list.