WHAT’S NEW FOR 2020
As salons start to gear up for Christmas, I start to work on my changes for 2020, to be sure that at the beginning of the New Year I am ready to give you some new fresh ideas and to get you focused on the old ones that are tried and tested. So, this is what I am planning.
- My own planning day is scheduled for Monday December 2nd where I review everything I do and look at what changes I need to make for 2020. I do this with help from some industry experts, who are brave enough to tell me when I am doing something wrong and what I need to toss out and update
- In January a new marketing planner for the whole year with new marketing ideas
- New team training subjects that are designed to motivate and educate your team
- I am introducing new resources into our Your Coach shop to assist you with training and management development
- I will be holding “The Gathering of Great Leaders” which will be a full day presentation by myself and guest speakers plus an evening of fun and networking. Date claimer for this Sunday July 26th 2020
- I am introducing a new program specifically for training of salon managers and salon co-ordinators
Plus I am sure I will come up with some extra bits as my creative juices flow.
NEW LAWS TO AFFECT BUSINESSES THAT ISSUE GIFT VOUCHERS
Gift Cards can be the perfect gift to give when you want to give the gift of choice. From 1 November 2019, Australian businesses must ensure that all gift cards they sell or supply to consumers have a minimum three-year expiry period, with penalties of up to $30,000 for non-compliance. There is a variance to this so be sure to read the following link.
The new laws were prompted by ongoing consumer frustration about inconsistent expiry dates on gift cards. They are also intended to bring greater certainty for issuers of gift cards, who might otherwise have to comply with different state and territory laws.
Click on the link to see who will be affect by the changes and what has changed.
Most gift vouchers sold Australia wide this Christmas period will need to comply with the new requirements.
The big question to ask is “Are You Focused to Make It Happen?” This year is going to be a year that if you want it to happen, you will need to work at it. Clients will spend, you just need to make sure you get your share. The ANZ bank says that people spend 50% more on credit cards in the month of December than any other month.
To date, I am seeing good growth on last year coming into November so that is good news. I believe those salons that market and manage their services and staff will see strong results. What you offer will need to be good. Good service and good reasons to buy.
No, this is not about you personally working an extra 12 hours a week, it is about you being a better manager and getting the results through your team.
You are only one person and the extra effort you put in can make a difference.
Let’s say you have 5 team members. Take a little time to motivate and direct each one of them and you will get a better result by 5 times.
How do you best do this?
Plan out your team meetings really well. Do something different “Turn On The Lights”. Talk about all the client service points that will make a difference.
Arrange a one on one with each team member for 15 minutes each week in the lead up to Christmas (yes it is worth the investment of time) and tell them what you expect and be sure to follow up with recognition for all the “well done’s” and feedback for the areas that need to improve.
Do something fun when it’s not expected this Christmas.
The point of the fun theory with your team is to say we value and appreciate you. When you give a little as the salon owner you will be amazed at what you get back.
Stock the fridge with treats. Healthy if that is how your staff like it – OR with all the naughty things if that is their pleasure.
Put up a different affirmation each day or each week.
Don’t get too busy and forget to work your social media.
Gift vouchers on line will be a growth area for those of you who offer this service, so check your web site and make sure you are 100% happy with it.
I could add another 40 things to this list. Make sure you have a plan this Christmas. Don’t just wait for it to happen…….make it happen.
HERE ARE A FEW BITS TO CONSIDER
- Update your website to cater to the Christmas mood
- Give a gift card with a salon service for return in January
- Pay attention to Christmas keywords and hash tags
- Make fun Christmas videos
- Match your promotions to your content and social strategy
- Showcase your Christmas promotions and packs on FB and Instagram
- Leverage your email list and share offers
- Promote extended trading hours
- Share your Christmas points of difference on FB and Instagram
- Have a full plan for gift vouchers
- Be sure your window has a Christmas focus
- Your reception should say Christmas ideas
- Have special Christmas focused pop up incentives planned
- Have an Elfie countdown that shows how many sleeps to Christmas
MY FAVOURITE CHRISTMAS TIPS
Think about January and plan NOW!! You will not have time to do so during December. Trading patterns in January vary greatly. Some salons have a great first two weeks and then it is quieter. For some it is slower all month and some have a really good month right through. It all depends on your location, key people who are on holidays and planning. Have a look at last year’s figures and use this as a guide to help you plan.
If you had a quiet January last year, are you prepared to admit that you did very little to make it better and then take that into consideration also. There are a lot of things you can do to get clients in and to ensure they have extra services and buy products they need. Mostly it is about your focus. No effort = No result.
Don’t forget to focus on re-booking during December. This will certainly help make January strong. When we get really busy, we often forget to offer the service of re-booking, so remind your staff constantly.
You still pay wages in January. You still pay rent just the same as you do with all your other expenses. You need to work at getting the dollars in during what can be a quiet month if you don’t have something in place. If you are going on holidays and taking a well-earned break make sure that while you are away your salon is organised, focused and will work hard for you to have a good result for the month. Don’t leave it to chance. You can’t afford to.
Promote on FB to get your gift vouchers to come in. You already have the income for this so look on it as continued dollars in the bank.
Get your January marketing and promotions in place in November and be ready to go in early January.
CHRISTMAS TRADING HOURS
By now your December roster should be in place. Remember your full time and part time people must be given notice in writing to change their roster.
Please check your public holiday days in your respective state. Inform your clients of your trading hours and include January re- opening.
AHIA AND HOT SHOTS 2020 IS OPEN FOR ENTRY
HOW EXCITING AND GREAT NEWS THAT YOU HAVE LOTS OF TIME TO GET YOUR ENTRY ORGANISED.
Please note NEW Categories for HOT SHOTS
HOT SHOT CUTTER
HOT SHOT COLOURIST
HOT SHOT STYLIST AND
HOT SHOT VISIONARY
You have until February 3rd 2020 to complete your entries unless you are entering a product category and date for that is 9th December to complete submission and have products sent for re-packaging and judging.
If you would like to download the full info kit showing all categories, criteria and questions please do so.
THANK YOU TO THOSE THAT CONTRIBUTED IN 2019
I would like to take this opportunity to say a big thank you to all who have been a great support to me during 2019. It has been a great year with lots of special memories and the most exciting has been sharing in the amazing growth and special moments that my clients have enjoyed. I love what I do and I am so blessed to have so many wonderful clients and industry friends.Share: