THE YEAR OF RETENTION OF CLIENTS AND RETENTION OF YOUR TEAM
I have to acknowledge that 2018 has been a hard struggle for many salons to retain a very stable team and an even bigger struggle to find replacements. Moving forward into 2019 some things you might like to consider for easing the pain.
Invest in training apprentices. Some of you may want to stop reading now. If you get the right person and put in the effort to train you will reap the rewards. My tip is train hard and fast. Don’t hold them back. Get them productive quickly and they will be happier and you will have a productive team member. I think the whole apprentice system needs a complete review to meet the needs of modern salons but we have to work with what we have. Be a positive voice for change whenever you can. The recent announcement re apprentice subsidies is the best news for a long time.
Be flexible with your team. You need structure but get rid of the “rules” and look at just how flexible you can be. If it works for you and works for them……it works. Salons with good staff retention are definitely doing this
Reward for effort as well as dollar based achievement. This can come in many forms. A simple “thank you” is a great place to start.
LET’S MAKE IT A GREAT MONTH
Think about January and plan NOW!! You will not have time to do so during December. Trading patterns in January vary greatly. Some salons have a great first two weeks and then it is quieter. For some it is slower all month and some have a really good month right through. It all depends on your location and planning. Have a look at last year’s figures and use this as a guide to help you plan.
If you had a quiet January last year, are you prepared to admit that you did very little to make it better and then take that into consideration also. There are a lot of things you can do to get clients in and to ensure they have extra services and buy products they need. Mostly it is about your focus. No effort = No result.
Don’t forget to focus on re-booking during December. This will certainly help make January strong. When we get really busy we often forget to offer the service of re-booking, so remind your staff constantly.
You still pay wages in January. You still pay rent just the same as you do with all your other expenses. You need to work at getting the dollars in during what can be a quiet month if you don’t have something in place. If you are going on holidays and taking a well-earned break make sure that while you are away your salon is organised, focused and will work hard for you to have a good result for the month. Don’t leave it to chance. You can’t afford to.
Promote on FB to get your gift vouchers to come in. You already have the income for this so look on it as continued dollars in the bank.
Get your January marketing and promotions in place in November and be ready to go in early January.
‘CHRISTMAS TEAM INCENTIVES
As you finish off your Christmas planning I thought I would share a couple of ideas you might like to consider to help keep everyone focused and excited in December.
Choose a busy day and give a $1.00 Christmas Scratch It for each product that is sold
Choose a busy time of the day and announce you are having a prize for the lucky chair and someone will have a sticker under their chair
The week before Christmas have a prize for the person who sells the most Christmas packs
Secret Santa. Place a time of day (example 6.10pm) in a sealed red envelope and the person who sells a product immediately after the time gets what is in the envelope ( a $10 or $20 reward) You open the envelope at the end of the day. (you can also do this with your phone alarm)
Santa’s helper. Have a Santa hat that you give to someone first thing in the morning to wear. That person can pass the hat onto another person when they do something helpful for a client or for a team member. Have a Santa sack of goodies in the back room. When they receive the hat they can choose something out of the Santa sack.
Keep everyone focused and happy and you will have a great Christmas.
CHRISTMAS TRADING - LOOK AT CHRISTMAS EVE BEING MONDAY
Start to plan your December roster and look at what days you need full staff on and what days you can roster people off. Remember your full time and part time people must be given notice in writing to change their roster.
Please check your public holiday days in your respective state.
The big question to ask is “Are You Focused to Make It Happen?” This year, is going to be a year that if you want it to happen, you will need to work at it. Clients will spend, you just need to make sure you get your share. The ANZ bank says that people spend 50% more on credit cards in the month of December than any other month.
To date, I am seeing good growth on last year coming into November so that is good news. I believe those salons that market and manage their services and staff will see strong results. What you offer will need to be good. Good service and good reasons to buy.
No, this is not about you personally working an extra 12 hours a week, it is about you being a better manager and getting the results through your team.
You are only one person and the extra effort you put in can make a difference.
Let’s say you have 5 team members. Take a little time to motivate and direct each one of them and you will get a better result by 5 times.
How do you best do this?
Plan out your team meetings really well. Do something different “Turn On The Lights”. Talk about all the client service points that will make a difference.
Arrange a one on one with each team member for 15 minutes each week in November (yes it is worth the investment of time) and tell them what you expect in the lead up to Christmas and be sure to follow up with recognition for all the “well done’s” and feedback for the areas that need to improve.
Do something fun when it’s not expected in the lead up to Christmas.
The point of the fun theory is to say we value and appreciate you. When you give a little as the salon owner you will be amazed at what you get back.
Stock the fridge with treats. Healthy if that is how your staff like it – OR with all the naughty things if that is their pleasure.
Put up a different affirmation each day or each week.
Don’t get too busy and forget to work your Facebook and social media
Gift vouchers on line will be a growth area for those of you who offer this service, so check your web site and make sure you are 100% happy with it.
I could add another 40 things to this list. Make sure you have a plan this Christmas. Don’t just wait for it to happen…….Make it happen.
MANAGEMENT IS A LEARNED SKILL, JUST LIKE CUTTING HAIR - BRISBANE WORKSHOP
Thank you for supporting this. Happy to say we are fully booked.
It was just before Christmas and the magistrate was in a happy mood. He asked the prisoner who was in the dock, ‘What are you charged with?’
The prisoner replied, ‘Doing my Christmas shopping too early.’
‘That’s no crime’, said the magistrate. ‘Just how early were you doing this shopping?’
‘Before the shop opened’, answered the prisoner.
THANK YOU TO THOSE THAT CONTRIBUTED IN 2018
I would like to take this opportunity to say a big thank you to everyone who has been a great support during 2018. Every year is a good year for me but this year has been a great year. I always say “I have the best job that anyone could choose.” What makes is so special is all the wonderful people I coach and others who I spend time with at workshops and other industry events. I look forward to sharing 2019 with you all.