February 2019

MY SAYING FOR THE YEAR: REMEMBER WINNERS DO WHAT LOSERS WON’T DO

Some things to remember for 2019 as part of our saying for the year

> Remember it takes many years to be an overnight success
> Learn to say “no” to things that are of no value to you
> Treat people as you want to be treated yourself
> You will never have enough time. Use it wisely
> The greatest gift you can give is appreciation
> Don’t set too many goals. Save the ones that can make a difference

EASTER PLANNING

I know we feel like we have just said goodbye to Christmas but Easter will be here before you know it.

Have you taken the time to start to prepare for the month of April? It is “ugly” in terms of the number of trading days and where the public holidays fall. Good Friday is 20th April, Easter Saturday (check your state requirement as there appears to be some variations to this) and Easter Monday is the 23rd then you have 3 working days (that should be crazy busy) and Anzac Day is Friday 25th

If you are looking for some really special Easter treats to have in your salon my favourite chocolate wholesaler, Belgian Delights, has some wonderful things in their Easter catalogue. Use your ABN and buy at wholesale not retail.   https://www.belgiandelights.com.au/

HOW IMPORTANT IS CONFIDENTIALITY IN YOUR BUSINESS

A good question to ask is “Do all your team members understand the importance of confidentiality with clients and with regard to client information?”

It is so important in the “social media” world we live in. I suggest you review your social media policy in relation to this.

If a client initiates a conversation about another client, does your team know not to make comments that could be seen as inappropriate?

If a client makes a comment about another business in your area do your team know not to make comments that could be seen as inappropriate?

Do you have your client records password protected so that no team member can remove your database if they chose to leave your salon and go and open their own salon or go and work at another business close to you? All computer programmes offer this. Your client database is one of the most valuable assets in your business but you also have an obligation under the privacy act to store your client’s records in a secure place.

WELCOME PACK FOR NEW CLIENTS

Yes this still works for clients and many salons do offer this. There are many ways that you can do this so put your thinking cap on and see what you can include to say:

Thank you for choosing our salon for the first time
We don’t want you to forget us
We would love it if you tell your friends

IF YOU DON’T LOVE THE PLACE YOU WORK YOU WON’T LOVE YOUR CLIENTS

The energy that you give off (yes your clients can see and feel it) will never happen if you walk through the door each day with the attitude “I don’t want to be here.” You can’t fake it.

As a salon owner if you have anyone on your team who does not clearly enjoy working in your salon and looking after your clients, the first thing you must do is talk to them and try to work with them to make changes so they do enjoy your salon.

If however you can’t change them you must change them and find a replacement that will bring good energy to the salon.

Remember negative energy is highly contagious and it will spread through your salon to staff and clients.

BRAND NEW POLICIES AND PROCEDURES MANUAL

IF YOU DON’T HAVE ONE YOU SHOULD AND IF YOU HAVE NOT UPDATED FOR SOME TIME, YOUR MANUAL WILL NOT BE CURRENT WHICH YOU DON’T WANT

Yes it is all done and looking amazing. There are now two separate sections for each manual and there is a hair specific and beauty specific manual. In December I allocated 2 full weeks, thinking “I won’t need that long.” Guess what? It took me that and more. I am super excited with the changes. We have gone from a template with 16,000 words to our new version that has more than 22,000 words. I am confident that there is everything you need to create a professional and current resource for your salon. You download it in various formats including as a Word document that you can personalise and make changes as well as PDF and plain text files. It will save you hundreds of hours.

Go to www.yourcoach.net.au and click on the shop to find the manuals and copies of the index to show what is contained in each. You can choose what you need to suit your own salon.

Here is an example of one of the templates

Reception

Reception is one of the most important areas of the salon. It is our client’s first contact with the salon; therefore it’s how they perceive the salon initially, as there will never be a second chance to make a first impression.

(This will need to be personalised if you have a dedicated receptionist.)

All team members are responsible for the reception area provided they have been fully trained in all aspects for this critical point of service. All   are responsible to maintain and uphold the quality and professionalism of service at reception. The manner and service at reception reflects our professionalism. We should all be able to respond to any question that is asked, without having to ask the client to wait while we find out the answer. The reception/telephone area is a test of your communication skills and the manner in which it is conducted will determine how well we impress our clients. In our salon we never let team members “practice” at reception. Everyone must be a 10/10 in this area.

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