The value you give to your clients


Value is something that is spoken about often in relation to good service in salons.  Today’s clients expect value.

So how do you understand what your clients will perceive as value?

There are 3 types of value that you should be aware of and have a strong focus to supply if you want to satisfy and have clients returning to you. As a business coach, I recognise that you must not only understand what the values are, but how to get them to be part of your team culture.

Four clear steps to begin:

  1. Clearly define your salon standards and expectations
  2. Involve your team and get their agreement
  3. Train your team
  4. Commit to make it happen 100% of the time

The three values I work with are:

Core Value

This is what you agree to do for a client, for example a regrowth colour to cover grey hair or a perfect brow shape. If you don’t deliver 100% of the client’s expectations with this service, your client will not return and will tell others of their dissatisfaction.

Surprise Value

This is when you identify and solve your client’s problems and offer what is not necessarily an expected part of the agreement. When you, by asking questions and listening deeply, become aware of and provide additional opportunities to help your client, that adds value and benefits.

Personal Value

Each client who visits your salon wants and needs to gain something different from the personal relationship that is developed between you and them. Your communication skills must be individual and make sure you don’t have a one-size fits all approach.

I guarantee if you embrace these values in your salon you will have more clients who will love what you do.

Your Coach Faye Murray

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