As a professional hairdresser or beauty therapist who works with time as a key part of what you do, it is important to value your time and make sure you charge for it. There are only so many hours in a given day and that is one of the ways you make a living, by selling your time. So, start to value it, as you should.
One of the most common things that people forget in business is to charge for all the extra little bits done for clients. Now I am not saying you should not do extra things for your clients, because I am always talking about adding points of difference. But there is a difference. When you add a point of difference make sure your clients realise, they are getting something extra at no cost to them. You are adding it because you want them to feel special.
What you must not do:
- Give away a product or service without a valid reason. (It quickly becomes expected and loses the special factor)
- Give a discount without a reason and if and when you discount, always ensure it is still profitable
- Give your time as the owner to anyone or anything that does not add value to you personally or professionally
- Give a donation that does not match the brand of your business and add some value to your business
- Have one team member who charges different prices just because they can
There are many opportunities where professionals give things away when they don’t need to. Think about this one carefully.