The big question to ask is “Are You Focused to Make It Happen?” If you want a great result, you will need to work at it. Clients will spend, you just need to make sure you get your share. People spend 50% more on credit cards in the month of December than any other month.
Online gift vouchers will again be a growth area for those of you who offer this service, so check your website and make sure you are 100% happy with it.
I believe those salons that market and manage their services, product sales and team will see strong results. Good service is a reason to buy. People buy off people they like.
Focus on ways you can give recognition and say thank you to your clients for their support and loyalty during 2024 and most of all look for opportunities to say thank you to your team.
Stock the fridge with treats. Healthy if that is how your staff like it – OR with all the naughty things if that is their pleasure.
Put up a different affirmation each day or each week.
Don’t get too busy and forget to work your social media and be sure to get the balance between marketing/promotion and again fun. Remember to ask happy clients for a review and always say “thank you for referrals and reviews.
We all know how much a great playlist can bring the mood up or down. There’s some of those go-to tunes that seem to fill the salon up with energy and there’s nothing quite like a 3pm pickup of an absolute banger to get you through the afternoon.