If you have a website, you absolutely must update it with your Christmas messages. Perhaps you do a dedicated Christmas page. Tell your clients what you are offering in your salon during December. Give them reasons to visit.
This year I am again encouraging you to promote “buy local and support your local businesses”.
Online gift vouchers will this year be a good growth area if you work it and link to the other marketing strategies you have in place. Make it easy for people to buy. They are busy. They are lazy. They might live far away. This is a totally different market but a big one that you want to make sure you get a slice of. Beauty businesses do this well. This year I want all my hair clients to enjoy success also.
While you are on your website reviewing what Christmas changes to make, take some time to see what else needs to be updated and add a prompt to change after Christmas.
Do you have a short profile of each of your team on your website? If not why not? The other question is, are they current? Everyday new clients are deciding if your salon would be right for them and the two ways, they are doing this is checking out your social media and your website. If they like what they see, 20-30% of them are choosing to make their booking online and in doing this they are reading profiles to decide who they think would be the best person to match their needs.
Vary the expertise and special skills of each team member. You might say that all my team members are great at everything and you can say that in the profile but also add what they do that is “special”. Try and cover the skills that all clients might be looking for.
Be sure to put a prompt in to remove any Christmas specific promotions after December 25th. I hate to see anything on a website that is out of date. Looks very unprofessional.
Be sure to update your Facebook, Instagram and your other social media with Christmas messages and posts. This includes your banners.